Above The Line (ATL) advertising is where mass media is used to promote brands and reach out to the target consumers. These include conventional media as we know it, television and radio advertising, print as well as internet.
Outdoor advertising, also known as out-of-home advertising, is advertising that reaches consumers when they are outside their homes. The Outdoor Advertising Association of America says that’s where consumers spend 70 percent of their time.
There is one type of advertisement capable of reaching consumers when they are undistracted and receptive to receiving messages — indoor advertising..